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Peter Schutz

Retired CEO of Porsche shares how to achieve extraordinary results with ordinary people!

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Peter W. Schutz (retired CEO of Porsche AG Worldwide) & Sheila Harris formed Harris & Schutz, Inc. in 1991 to facilitate the exchange of knowledge between Peter and business people all over

the world. Peter’s background in engineering–coupled with his experience in marketing and management–gives him a unique perspective on business today. Born in Berlin, Germany in 1930, Peter moved to Chicago when he was 11 years old. Several years later, Peter attended the Illinois Institute of Technology. Caterpillar Tractor in Peoria, Illinois was his workplace for 15 years, serving in various engineering positions. Peter also ran a flying school and taught engineering at Bradley University in Peoria. He then spent 11 years at Cummins Engine Company, Inc: 3 years in corporate strategic planning and 8 years as Vice President responsible for sales and services of truck engines in the United States and Canada .

1978 brought a move to Cologne, Germany where Peter assumed responsibility for the Deutz Engine Division of Kloeckner-Humboldt-Deutz, AG. This included engineering, manufacturing, and world-wide sales and service. Revenues grew to exceed DM 1 billion per year. While in Germany, he accepted the job as CEO of Porsche AG, based in Stuttgart. Porsche was in the midst of its first money-losing year in 1980. During the Schutz tenure, Porsche worldwide sales grew from 28,000 units in 1980/81 to a peak of 53,000 units in 1986. Revenues went from DM 850 million to over DM 3.7 billion.

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